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About The Tyndale Blog: The Tyndale Blog will offer a closer look at Tyndale’s products and its authors, including upcoming media interviews, information about bestsellers, publishing trends, and Tyndale corporate initiatives.
November 20, 2009
Book Review: The Competitive Edge – How to Win Every Time You Compete

Published in: MassPsych Vol 52 No 2 Spring/Summer 2008

Reviewed by Michael Levy, Ph.D.

When I first decided to read this book by Dr. Jeffrey Brown (Tyndale House Publishers, 2007), I assumed that it was specifically geared to athletes to enable them to overcome blocks, and to help them compete more successfully and effectively. However, after reading The Competitive Edge, I discovered that this is not the only focus of the book. Rather, it is about dealing with competition in general, on or off the field, and living life with integrity. With so much competition in the business world and in all we do, the book is quite relevant to everyone, and while the book can be helpful to athletes and those who participate in sports, it is much broader in its scope.

Dr. Brown makes the point early on that competition, wanting to win, and dealing with not winning exists everywhere. Obviously, the first thing that comes to mind when thinking about this is in the sports arena. However, success and facing failure exists in all realms, whether this is getting a book or paper published, obtaining a job promotion, winning a business contract, or winning a sports event. While success is important (after all who doesn’t want to win and be successful?), a person’s character and integrity are equally, if not more, important. Dr. Brown makes the point that if people live life with integrity, they will feel like winners every time regardless of the actual and final outcome. And on the flipside, if people win, but in the process compromise their character, it’s doubtful that they will they feel like winners.

To help people develop the competitive edge, Dr. Brown offers seven guiding principles, which he elucidates in much detail in each of seven chapters. These guiding principles include the following: knowing the rules of the game; recognizing the right decision and making it; defining goals that reflect one’s values; rethinking winning; knowing the psychological pitfalls of competition; making friends with failure; and using time to one’s advantage. For each general strategy, Dr. Brown offers a wealth of knowledge, information, and examples that expand upon each principle to enable the reader to both better understand what each principle means and how to incorporate the strategy into their lives. Numerous examples are drawn from athletes involved in competitive sports, but scenarios from the business world are also included. However, regardless of where the examples stem, it is very clear how the strategies that are offered have applicability to everything that people do.

Dr. Brown in some ways redefines what winning is, and suggests that rather than being obsessed with and focused on the outcome, instead he instructs people to focus on the process. It is how “the game” is played that is most important, as opposed to whether one actually wins. Maintaining the competitive edge and feeling like a winner is all about living life with integrity. While this is a principle many of us has learned throughout our lives, Dr. Brown clearly spells this out and helps the reader to more fully appreciate this statement. A number of useful strategies are also offered to help people better deal with situations when the final outcome is not what one wanted. In particular, the chapters that highlight the guiding principles “Rethinking Winning” and “Making Friends with Failure” offer a number of useful strategies people can use to better cope with “failure”. Useful self-talk statements are offered, as well as creative ways to think about failure and what this truly means and as important, what it does not mean. Again, while much of this advice comes from Dr. Brown’s expertise in sports psychology, his suggestions have extreme relevance to situations we all face every day off of the field.

The book is very easy to read and it is one that could be turned back to for booster sessions when needed. Very appropriate for those who compete in sporting events and want to learn how better to cope with the competitiveness and deal with less desirable outcomes, this book would also be very useful for others who deal with competition in their lives. In addition, it could be useful for people who are struggling with perceived failure, who are down on themselves, and who could benefit from reading a self-help book to enable them to come to terms with such issues.

I am a highly competitive person, and while I am not struggling at the moment with the competitive environment we all live in or specifically with failure, the book gave me something to think about and reinforced things I know, but sometimes can forget or fail to consistently remember. Reading the book also reinforced the idea of how important it is to live life with integrity and how this is what truly makes a person a winner.

I do have one caveat: interspersed throughout the book are references to Christianity, numerous proverbs from the Bible, and the idea that living life with integrity and character makes one a good Christian and is what God wants. While persons of this religious faith could find this to be useful, supportive, and reinforcing, the reader who is not from this faith or who is irreligious could get turned off to such references. While one could certainly read and learn from the book and simply look past such ideology, I could see some people glance at the book, read this language, and put it down as it simply does not jive with their spiritual or religious orientation. Thus, if this book was going to be recommended to a client, I would suggest that this is mentioned and discussed up front. If this was not done, for people who are not Christian, they would likely wonder why the book was suggested to them and might think that it was a mistake to recommend the book specifically to them.

In summary, “The Competitive Edge” by Dr. Jeffrey Brown is a user-friendly, easy to read book that can help people to deal better with the competitive environment they live in and the inevitability of not always obtaining the outcomes that are desired. The book emphasizes the key point that living life with integrity is what is most important. Doing this gives people the competitive edge and enables them to feel like winners at all times. As competition is ubiquitous, most anyone can gain something from reading the book. However, the book would be particularly helpful to those who struggle with being in a competitive environment, as well as those who feel like they have failed and need to better cope with this.
posted by Adam at 2:30 PM
0 Comments
October 28, 2009
What's New in Tyndale PR
To help answer a question that several people are already asking, I decided to post the answer to explain further than 140 characters on Twitter will allow.





We now have a Tyndale Blog Network badge! You can copy the code to add the badge to your blog. Once you log in to the TBN, you will see the badge under the "home" tab. It will look like this:



When you click on the "Click here," you'll notice that nothing happens. I was wondering about this too when our web team made it for us. Basically when you hit "click here," the code is automatically copied to your clipboard but it will look like nothing changes. If you paste (control + v) into any kind of place where you can write text (Word, email, etc.) the code will paste there. So after you click on "click here," simply paste the code into your blog html. Hopefully that helps all you confused TBN members out there!

On another note, The Official Chuck Norris Fact Book by Chuck Norris himself is releasing next week! Follow @chuckfactbook on Twitter for the chance to win a copy of the book (we'll be giving away several copies) and to get behind-the-scenes looks at Chuck's media tour in November. Let's get Chuck Norris trending all over Twitter!


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posted by Christy Wong at 11:49 AM
5 Comments
October 21, 2009
Chuck Norris Book Signing November 2
Actor and martial-arts icon Chuck Norris will be signing his new book, The Official Chuck Norris Fact Book: 101 of Chuck’s Favorite Facts and Stories (November 2009; Tyndale House Publishers), at Scripture Haven Bookstore in College Station, TX, from 7:00 p.m. – 9:00 p.m. on Monday, November 2. Chuck Norris Facts is a quirky, but extremely popular, Internet phenomenon that has entertained millions of fans from all over the globe. Now, for the first time ever, The Official Chuck Norris Fact Book gives fans not only Chuck’s favorite Facts but also stories behind the Facts and the code by which he lives his life.

Book signing information is as follows:

Monday, November 2, 2009
Scripture Haven Bookstore
7:00 p.m. – 9:00 p.m.
Post Oak Mall - 1500 Harvey Road
College Station, TX 77840-3769
(979) 764-1069

In addition to his acting career, Chuck Norris is also a martial-arts icon and a best-selling author of numerous books, including Black Belt Patriotism and the autobiographical Against All Odds: My Story. Norris’s nationally syndicated column appears in Human Events, Townhall, and WorldNetDaily, among other outlets. Chuck and his wife, Gena, continue to be involved in many charitable, Christian, and civic endeavors, including the Make-A-Wish Foundation. He has served as spokesperson for the U.S. Veterans Administration and is a Veteran Foundation’s Veteran of the Year Award recipient. In 2007, he was made an honorary member of the United States Marine Corps in recognition of his visits to troops in Iraq. Chuck and Gena Norris are also advocates for an elective Bible education course now offered in 475 public school districts in 38 states.

Arguably Chuck Norris’s greatest mission, however, is to raise the value and standards of young people through his Texas-based KICKSTART organization, founded in 1990. KICKSTART (www.kick-start.org) is a character-building, life-skills program whose fundamental purpose is to give our nation’s at-risk middle school students the tools to strengthen their self esteem. In addition to martial-arts training, KICKSTART provides young people with the core values and philosophies associated with leading a productive and healthy life. Mr. Norris hopes to expand the program nationwide. For more information on Chuck Norris and the KICKSTART program, go to www.chucknorris.com.

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posted by Todd Starowitz at 9:01 AM
0 Comments
October 20, 2009
Tyndale's Take on the FTC Blogger Guidelines
Some of you have been wondering what our PR team decided last week about the new FTC Blogger Guidelines. We saw an article today from Publishers Weekly which actually clarifies the guidelines quite a bit. The guidelines are just that--guidelines. They're not laws or regulations that can lead to civil penalties if violated.

So fear not, dear bloggers! The FTC is not going to come after you for not disclosing that you received a free product in exchange for a review. However, at the end of the PW article, Pam Coughlan, a blogger, says the blogging community wants "to know how to do things correctly and with transparency."

Here at Tyndale, we agree that transparency is important. That is why we are including the following statement on all ARCs (Advance Reader Copies) and with all review copies of books we send out:

To comply with new guidelines introduced by the Federal Trade Commission, please mention as part of every Web or Amazon review that Tyndale House Publishers has provided you with a complimentary copy of this book or ARC.

Many of you already thank Tyndale for sending you a complimentary copy of a book for review in your blog postings, so thank you for doing that! For those of you who don't already mention that you received a review copy of the book from Tyndale for review purposes, we simply ask that you please do mention that in your blog reviews from now on. It only seems right to be transparent in disclosing that information, and it shouldn't take up too much of your time to add a simple statement to your blog entry. If you want to see examples of how others have done this, visit some of the blogs listed below:

Please read the Publishers Weekly article if you haven't already and let us know how you feel about our take on this issue or any other thoughts.

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posted by Christy Wong at 11:29 AM
3 Comments
Jeanette Windle Joining Author Signing Event in Hagerstown
Jeanette Windle, author of Veiled Freedom, will join award-winning and best-selling Christian authors at the Hagerstown Holiday Book Festival. She will be signing books, along with other authors, at this event.

Event info:
Hagerstown Holiday Book Festival
Saturday, November 28, 2009
1:00 PM - 4:00 PM
Virginia Avenue Church of God
17306 Virginia Avenue
Hagerstown, MD

Find out more of this event at the website.

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posted by Christy Wong at 10:22 AM
3 Comments
October 15, 2009
Watch Chuck Norris Push Down the Earth
Chuck Norris Fact #67: When Chuck Norris does a push-up, he isn't lifting himself up, he's pushing the Earth down.

Unfortunately I can't figure out how to embed the video here (I don't have the actual file), so you'll have to watch it on good old YouTube. If you've ever wanted to SEE Chuck Norris push down the Earth, here you go!

Chuck's wife, Gena Norris, gives some background on this video:
"We love this video that was done for the boy it was intended for and did bring a big smile to his face during his final days here on earth, before he went to meet Jesus. That is why we made the video. It has also brought some comfort to his family."

The Official Chuck Norris Fact Book by Chuck Norris himself is releasing in November, so be sure to check it out for 101 of Chuck Norris's favorite facts.

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posted by Christy Wong at 10:12 AM
0 Comments
October 9, 2009
Francine Rivers' New Novel, "Her Mother's Hope," Releasing March 16, 2010

Anticipation is rising for the release of Francine Rivers’s Her Mother’s Hope, the first full-length novel the internationally best-selling author has written since 2003. Tyndale House Publishers will introduce the book with a national marketing campaign surrounding a March 16, 2010, “street date” launch.

Her Mother’s Hope is the first of two historical novels in the Marta’s Legacy series, a saga inspired by strong women from Francine Rivers’s own family ancestry. The oft-unspoken, sacrificial love of a mother for her daughter is a crucial component to this story of four generations of women. Francine Rivers drew her inspiration from the biblical Parable of the Sower and the Seed for this series, while exploring how feeling loved and actually being loved can be perceived very differently. Breaking hurtful generational cycles is a foundational theme in the series.

Near the turn of the twentieth century, fiery Marta Schneider leaves Switzerland and a difficult childhood behind, determined to find life on her own terms. She’s driven by her father’s belief that she’ll never amount to anything more than a servant and her mother’s encouragement to chase her dreams. But nothing has prepared her for the journey ahead and the sacrifices she must make as she travels through Europe and Canada, and finally to the dusty Central Valley of California to raise her family.

Marta’s hope is to give her children a better life, but experience has taught her that only the strong survive. Her tough love is often mistaken for disdain, especially by her oldest daughter, Hildemara Rose, who craves her mother’s acceptance. As Hildie pursues her calling as a nurse, she falls in love and starts a family of her own amidst the turmoil of World War II. But when tragedy threatens the independence she’s worked so hard to build, both mother and daughter must face their own shortcomings and the ever-widening chasm that threatens to separate them forever.

With her hallmark touches of brilliant prose and gripping characterizations, Francine Rivers pens a rich, moving epic about faith and dreams, heartache and disappointment, and ultimately the resilience and tenacity of love.

“Francine Rivers has meticulously crafted a compelling story with an important message for every generation of women,” said Babette Rea, Marketing Manager, Tyndale House. “Tyndale House is privileged to publish Her Mother’s Hope, the first book in an inspiring and significant series about reconciliation and the restoration of life’s most important relationships.”

Francine Rivers has published several best-selling novellas and novels, including the Lineage of Grace series, The Mark of the Lion trilogy, and Redeeming Love. She has continued to win both industry acclaim and reader loyalty around the globe. Her books have been translated into more than 20 different languages. Her novels have been awarded or nominated for numerous honors, including the RITA Award, the Christy Award, the ECPA Gold Medallion, and the Holt Medallion in Honor of Outstanding Literary Talent. In 1997, after winning her third RITA Award for inspirational fiction, Francine was inducted into the Romance Writers of America’s Hall of Fame. She and her husband, Rick, live in northern California.

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posted by Christy Wong at 9:34 AM
3 Comments